Comments on: Can B2B Marketing be Fun? http://www.chooseamc.com/2009/04/can-b2b-marketing-be-fun/ Freelance Marketer for High Tech with a focus on BI Wed, 04 Jan 2012 22:08:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: If We Can’t Laugh at Ourselves… | B2B Marcom Mind http://www.chooseamc.com/2009/04/can-b2b-marketing-be-fun/comment-page-1/#comment-27 If We Can’t Laugh at Ourselves… | B2B Marcom Mind Tue, 02 Jun 2009 14:07:10 +0000 http://www.chooseamc.com/wordpress/?p=133#comment-27 [...] few weeks ago, I asked Can B2B Marketing Be Fun? and now the “fun” mirror has been turned back at ourselves. That’s why when I saw [...] [...] few weeks ago, I asked Can B2B Marketing Be Fun? and now the “fun” mirror has been turned back at ourselves. That’s why when I saw [...]

]]> By: Greg Salerno http://www.chooseamc.com/2009/04/can-b2b-marketing-be-fun/comment-page-1/#comment-22 Greg Salerno Tue, 28 Apr 2009 18:51:56 +0000 http://www.chooseamc.com/wordpress/?p=133#comment-22 As John notes, of course it can be fun -- the challenge comes in making it effective as well. 10+ years ago we staged a 'men in black" themed promotion at a oil & gas trade show, complete with a half-dozen tall young men outside the hall in black suits and sunglasses with large cases hand-cuffed to their wrists, distributing coded messages (to be decoded at our exhibit). It was fun -- and we dominated the event with our message. As John notes, of course it can be fun — the challenge comes in making it effective as well. 10+ years ago we staged a ‘men in black” themed promotion at a oil & gas trade show, complete with a half-dozen tall young men outside the hall in black suits and sunglasses with large cases hand-cuffed to their wrists, distributing coded messages (to be decoded at our exhibit). It was fun — and we dominated the event with our message.

]]> By: Doug - Velocity, B2B Marketing Agency http://www.chooseamc.com/2009/04/can-b2b-marketing-be-fun/comment-page-1/#comment-24 Doug - Velocity, B2B Marketing Agency Thu, 16 Apr 2009 15:57:38 +0000 http://www.chooseamc.com/wordpress/?p=133#comment-24 Good ones. We had some fun with this video for ShipServ, the e-marketplace for the shipping industry (not known for its creative marketing). http://www.youtube.com/watch?v=W5jRvfUJvVc&feature=channel_page Good ones.
We had some fun with this video for ShipServ, the e-marketplace for the shipping industry (not known for its creative marketing).

http://www.youtube.com/watch?v=W5jRvfUJvVc&feature=channel_page

]]> By: Chad Horenfeldt http://www.chooseamc.com/2009/04/can-b2b-marketing-be-fun/comment-page-1/#comment-26 Chad Horenfeldt Wed, 15 Apr 2009 23:50:18 +0000 http://www.chooseamc.com/wordpress/?p=133#comment-26 I think it depends on who you're targetting. Here is another great B2B example by Roche: <a href="http://roche.cnpg.com/video/flatfiles/843/index.aspx" rel="nofollow">http://roche.cnpg.com/video/flatfiles/843/index.aspx</a>. It's an unplugged version of a rock video they created to promote a new product. @chadhorenfeldt I think it depends on who you’re targetting. Here is another great B2B example by Roche: http://roche.cnpg.com/video/flatfiles/843/index.aspx. It’s an unplugged version of a rock video they created to promote a new product.

@chadhorenfeldt

]]> By: John Bottom http://www.chooseamc.com/2009/04/can-b2b-marketing-be-fun/comment-page-1/#comment-25 John Bottom Wed, 15 Apr 2009 10:05:04 +0000 http://www.chooseamc.com/wordpress/?p=133#comment-25 Of course it can be fun. But while crazy/dancing/silly might be one man's fun, it is another's nightmare. Fun is enjoyment, and enjoyment is usually when people get what they want. Having said that, the point here is spontaneity – and if that helps separate your brand from the others, it can't be bad. Of course it can be fun. But while crazy/dancing/silly might be one man’s fun, it is another’s nightmare. Fun is enjoyment, and enjoyment is usually when people get what they want. Having said that, the point here is spontaneity – and if that helps separate your brand from the others, it can’t be bad.

]]> By: Karen Goldfarb http://www.chooseamc.com/2009/04/can-b2b-marketing-be-fun/comment-page-1/#comment-23 Karen Goldfarb Wed, 15 Apr 2009 01:18:51 +0000 http://www.chooseamc.com/wordpress/?p=133#comment-23 Yes, B2B can be fun. As a copywriter, I did a few projects for SAP via Traction, the ad agency just named B2B Interactive agency of the year by B2B magazine. SAP folks were surprisingly open to taking risks. We did a take-off on Iron Chef. We also did a wonderful presentation featuring an animated whiteboard. And for Sun, we did a great concept for Java Studio that featured an animated desktop, visible first-person, with stuff that you'd find in a typical cube--photos, trophy, desk tchotchkes--all of which were links to relevant information. None of this stuff was meant to be viral. Give me a need, however, and I can come up with something. Yes, B2B can be fun. As a copywriter, I did a few projects for SAP via Traction, the ad agency just named B2B Interactive agency of the year by B2B magazine. SAP folks were surprisingly open to taking risks. We did a take-off on Iron Chef. We also did a wonderful presentation featuring an animated whiteboard. And for Sun, we did a great concept for Java Studio that featured an animated desktop, visible first-person, with stuff that you’d find in a typical cube–photos, trophy, desk tchotchkes–all of which were links to relevant information.

None of this stuff was meant to be viral. Give me a need, however, and I can come up with something.

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