Advanced Marketing Collateral (AMC) was a natural progression for me. Having spent the last 10 years in IT and business roles, from web developer to Director, I now leverage that experience to create marketing collateral customers appreciate.
I began my technical career as a web developer at a large landline telecommunications company. This quickly progressed into the more technically complex area of web application development.
I later moved to a large wireless company and led the effort to build out their reporting environment. I helped them see the bigger picture and the benefits of an enterprise-wide business intelligence environment.
In 2003, I created one of the first Business Intelligence Competency Centers and was promoted to Director of Business Intelligence.
During my career, I met with many vendors and solution providers. I have been a consumer of a vast amount of marketing collateral including white papers, case studies, industry articles, web content, data sheets, brochures, and other items.
After completing the Technical Communication Certification Program at Bellevue Community College, I was asked to join the staff and teach others what I know about how the relationship between business and technology and the role that communication plays.
I continue to work in the management consulting area and freelance writing. My work is professional and clean, and I know how to translate very technical subjects into a message your customers can understand. You’ll find I can quickly understand your product, solution, and market.
In October 2011, I was asked by Claudia Imhoff to join her BBBT. Every Friday, a different BI vendor presents their company and product before a panel of experts. We provide input and feedback to help shape their product, strategy, and roadmap. If you would like to get on the vendor calendar, visit the site: boulderbibraintrust.org
I enjoy spending time in Mesquite, Nevada where there are seven golf courses in the tiny 2 mile town. I am enjoying watching my three daughters become independent. When not working or golfing, I enjoy a running around in the desert and mountains, going long distances on the many trails. You can read about my adventures in my Running Without Limits blog.
I’m also enjoy photography. Check out my photo gallery!