Archive for CSR
July 13 th
SAP Sets the Bar for BI CSR
Posted by: | CommentsSAP just released their 2009 Sustainability Report and I must say I am impressed. They have really raised the bar for corporate sustainability reporting (CSR). Not only are they one of the top reports in the BI and even the software vendor category, but they’re report is top of the line for all CSR reports.
It opens with a video message from the CSO (Chief Sustainability Officer) Peter Graf, who reports directly to both of the SAP CEOs. His two-minute message gives a high-level overview of their strategy and progress toward sustainability. SAP’s 2009 report takes sustainability reporting to a whole new level by including video clips, interactive metrics in dashboards, and allowing readers to leave comments and feedback. You can see an 7.5 minute overview video here. It was a little hard to find, but I finally found it in the bottom menu, far right under Take a Tour.
SAP is wise, taking a two-pronged approach to sustainability. Not only do they support sustainability internally, through both environmental and social measures, but they also help their customers meet sustainability goals through the solutins they offer. It’s exactly what I’d expect of any BI company.
With this in mind, their report is broken down into three sections: Performance (internal), Solutions (external), and Feedback (engaging readers and stakeholders).
Performance – Each major objective, along with supporting objectives has interactive dashboards that offer filters to explore the data and timeline sliders to change data parameters. For example, the carbon footprint dashboard by default shows the world view but that can be changed to show just EMEA or US. The charts can be switched between pie charts and bar graphs. They even offer quarterly results in addition to the annual report. Finally, you have a choice to download to Excel or print. Nice way to show off their own product functionality.
Solution – SAP has structured their solutions to help companies drive profitability through sustainability. Take a look at their sustainability map which covers most all potential sustainability requirements for an organization. By offering solutions that cover business process management along with metrics and reporting, SAP breaks down the barriers to entry on sustainability programs for their customers. They even include a few case study examples you can read.
Feedback - Sap interviewed hundreds of stakeholders, including customers, employees, shareholders, NGO’s, partners, and analysts, to best understand their priorities for SAP. You’ll see the results in their materiality matrix, where bio diversity was ranked lowest and areas like green house gasses and employee satisfaction ranked highest. You can even create and submit your own materiality matrix and contribute to SAP’s sustainability priorities. It’s a great example of what companies managing sustainability programs should do on a regular basis.
You will also find the unedited letter from their strategic advisory panel that applauds SAP’s efforts, and you see their Assurance Report from KPMG auditors. SAP follows the GRI guidelines and was rated an A+, the highest rating available.
If you’re still new to corporate sustainability and wonder just what a good report should look like, I encourage you to head out and take a look at SAP. They’re truly setting the bar.
April 6 th
BI’s Place in Sustainability Reporting
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As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence. There’s a very logical place for BI teams, processes, and technologies in CSR.
CSR wraps the traditional, profit-making business efforts in ways that reduce their impact on both the environment and society. This is often referred to as the triple-bottom line-balancing financial, social, and environmental ROI.
Each company’s sustainability goals will be unique. Manufacturers may look at reducing fuel consumption through optimizing shipping routes. Hoteliers may look both at recycling guest waste and hiring from the local community. Builders may look to use more renewable building materials.
The Global Reporting Initiative (GRI) was formed to create a common framework for companies to report voluntary reporting of economic, environmental, and social activities. It doesn’t specify what to report, but rather how to report. The GRI has adopted strategies to promote standards and provide assurance to stakeholders. These include consultation panels, internal audits, and independent reviews.
Though CSR metrics are not always easy to measure, companies should make sure the metrics they gather are both suitable and available. The metrics should be objective, relevant, complete, and consistently measurable.
Today, many large, well-known companies are producing annual corporate sustainability reports. These are actually done in a very similar fashion to the “annual report.” Companies use these reports to inform shareholders and communicate with the public to:
- Demonstrate their interest in the environment, their employees, and the communities they serve
- Show their commitment to human rights and fair labor policies
- Promote transparency with employees, shareholders, government regulators, and NGOs
- Enhance or protect their brand or reputation
- To grow shareholder value
Some of the companies reporting include Nike, PepsiCo, McDonald’s, AT&T and Intel. There are even more in the GRI featured report list. Take a look at some of these reports. I think you’ll find them fascinating and you’ll see the depth in which they’ve been able to establish metrics for CSR.
As a BI practitioner, consultant, or vendor, it’s time to start planning how you can support CSR. Are you being given a seat at the table? Can you help the CSR team think differently about gathering data for hard-to-measure metrics? Perhaps a CSR scorecard is in order to provide ongoing visibility.
More companies are realizing they can no longer selfishly think only of their profits. Stakeholders are beginning to demand they reduce their impact on the environment and contribute to social justice both with employees and the community.
What will be your role?
January 5 th
BI Solutions for Sustainability Exist-But Can You Find Them?
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I’m very pleased to see another business intelligence software company has added an offering for corporate sustainability reporting. On December 15, 2009, SAP/Business Objects announced their comprehensive sustainability solution, joining both Actuate and SAS.
Corporate sustainability is increasingly becoming an integral function of the business and reporting plays a key role.
“Sustainability is increasingly mission-critical across the corporate world,” Stephen Stokes, vice president of Sustainability and Green Technologies at AMR Research, said in a statement. “Managing and reporting an organization’s sustainable performance via transparent and high quality data collation, analysis, optimization and modeling is a new basis for defining and communicating operational excellence.”
Businesses are looking to their business intelligence providers for reporting solutions they can integrate into their current BI environment – solutions that will help get them up and running quickly.
That thought led me to wonder how easy it is to find reporting solutions for sustainability. I first did a Google search for “corporate sustainability reporting solution.” The good news is SAP made it to the first page. SAS made it to the second page, and I was five pages deep and never found Actuate.
Interesting, what I did find was Oracle talks about sustainability but doesn’t have a dedicated solution.
Next, I went to the SAP, SAS, and Actuate websites. I wanted to know how difficult it would be to find their sustainability solutions. With SAP just releasing their news two weeks ago, you would have thought it would still be front and center. Intuitively, I thought I would find it in their Business Objects section, but no luck. Finally did a search and found it in their SAP solutions section. However, I tried going straight to the solution section (without using search results) and could find not it.
So I tried SAS. They were a little better. Nothing on the home page under “solutions” but hit the “more products & solutions” link and you’ll find their offering.
Lastly, took a look at Actuate. Nothing mentioned on the home page about sustainability solutions. Nothing in the navigational menus. Making it more difficult, they organize by product and don’t have a menu for solutions. Finally resorted to doing a search. Actuate’s sustainability solution came up easily.
All of this shows that business intelligence solution providers are making good progress in addressing the demand for sustainability reporting, but they are still falling down in helping prospects and customers find their solutions.
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