Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. I love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers.

I really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Turns out they’ve actually been around since the 1993 and have been headquartered in the US since 2005. And, last year IDC named them as the fastest growing company for three years running—which is probably where I heard about them.

They have a nice reporting and analysis product that replaces the need for cubes and their associated processing time. Because all of the data for a particular subject area (created by IT) is in memory, users are not limited to a predefined hierarchy and can move around through the data very quickly. Ok, that’s very cool.

As for marketing, they seem to be doing most things right. They have a very robust website, including lots of available educational resources like white papers, analyst reports, a blog, webinars, and several “how-to” videos. They’re also good at promoting their community with an active Twitter account (@qlikview), a very busy forum, user groups, and even a wiki.

Finally – be still my heart – they even have a corporate social responsibility program. Currently, I only see that they will offer grants for free product, hosting, and training to selected non-profits. It’s a start, though I think they can do much more here.

So my BI friends, have you run across vendors that you should have known but didn’t? Why do you think that is?

  1. Normally, it’s the opposite problem! Sounds like a cool product.

  2. I think a lot of us are guilty of thinking that if we create a good product that’s cool and fun to use, everyone will quickly find out about it and want it. While this is true for early adopters, those in the mainstream are a larger group that we have to target more carefully in order to attract them. Typically they are less interested in product features and more interested in–suprise, surprise–how well the people behind the product can relate to and help them fulfill their goals and needs.

  3. Small error: Twitter account (@qlickview) This should be QlikView. Furthermore a nice article!

  4. Niels – Good catch on the bum Twitter link. I’ve fixed it. Thanks for the compliment.

    Mark – Isn’t selling becoming all about relationship building? I know when I was Director of BI, I was much more open to those who would come in and establish a relationship with me personally and professionally. I looked for vendors that I felt really wanted me to succeed and would do what it took to do that – whether or not it was related to their product. Sometimes it was general BI best practices, or a well-written white paper that I could use to build a business case. Other times, they might remember something about me from outside of work or ask about my family.So–good point.

Leave a Reply