With the number of eyes reading magazine and industry publication articles, they are excellent mediums to provide mass exposure to your products and services.
Most publications have earned credibility, so your customers already trust the content. These same publications are always looking for new material, making it a win-win for both of you.
Articles can be used to position your company on the cutting edge with new answers to business challenges and introduce new trends.
You are no doubt aware of the publications in your industry. Now it’s time to leverage what they can do for you.
Use articles to position your company as a thought leader in your industry.
There are publications representing most every industry and companies usually know which ones they are. Each one has their own editorial guidelines, so check first to see how they accept outside articles.
Here’s what will usually need to be done:
- Check editorial guidelines
- Review and agree to any transfer of rights
- Schedule article according to editorial calendar
- Write article according to word count guide
- Include any supporting graphics