Your web site may be one of the first places your potential customers come into contact with you. It’s the place where you want to put on your best face and provide information that helps them take the next step.
The information should be clear, concise, and useful. Even though it may serve multiple purposes, the site should be cohesive, providing continuity in brand and style.
Does your site say more about who your company is than what they can do for your customer? Resist the urge to talk about your company and instead show that you understand your customer’s challenges and how to solve them.
Offer them more than what they came for by providing a full-suite of information about your products and your company, anticipating their needs.
Make your site compelling with strong content and a unified message to your customer.
Customers have come to expect to find what they need on a corporate website. This may include:
- solution information
- product detail
- customer lists and success stories
- resources and support
- vendor partners
- company background
- current news and events
Consider what customers typically ask for. Talk to sales and customer service reps.
Be sure to measure the effectiveness of the website including hit visits, new visits, unique visitors, page views, average time on site, and bounce rate.
Because my clients want a site they can manage on their own, including adding or changing content, I am doing most new sites in WordPress. It can simplify development, provide additional functionality including a blog, and can be customized to suit your design or brand. Drop me a line and let’s talk about your next site plans. You’ll be amazed at how inexpensive it can be.