Just finished another white paper for another great client. Read Ensuring High Availability and Reducing Downtime with Tableau Server
Read more →Been working on a couple case studies for my good client, Strategy Companion. Thought you might enjoy reading them! Sbarro Case Study CapGemini Case Study
Read more →It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. But just give it time and most have found their social “voice.” This infographic from Insideview speaks
Read more →I love January 1st! The noise of Christmas settles down and life promises to get back to normal— whatever that is! But the New Year brings new possibilities. It brings hope and the promises of new and not so new passions. Flowers bring hope and promise too.
Read more →Think you won’t reach IT decision makers with social media? Think again! UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. And, 84% visit corporate blogs for professional purposes and one-third of
Read more →This year I had the privilege of attending the Tableau Customer Conference with 1400 other raving fans. This is up from about 300 just a few years ago. Tableau is one of those companies doing it right and they’re being paid back with a growing base of
Read more →I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. Hope you enjoy it!
Read more →It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture.
Read more →I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. I have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). The winning white paper is
Read more →Websites used to be easy. Just get your site designed, developed, launched, and sit back and wait for visitors to enjoy—right? Well, things have changed quite a bit in the last couple years. These days, our would-be website visitors have numerous avenues to find information. It’s now
Read more →