Five Minutes to More Productive Leads

I just got a prospecting e-mail from a vendor, who obviously knows nothing about me. To set the stage, my particular marcom specialty is the business intelligence area of high tech B2B. Business intelligence (BI) is all about using data to make better decisions. This is over-simplified,

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Extracting Wisdom from Failure

“Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.” –Napoleon Hill As it is for many freelancers, December was looking to be a slow month for me – potentially a zero-billables month. I know the work is out there,

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Am I Making Myself Clear?

Last Tuesday was the second week of my five week class on Writing White Papers at the local community college. These adult students are working toward a certification in Technical Communication and come from a variety of backgrounds. After three hours of fully explaining what a white

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Hire Me!

I saw a blurb on the news this morning about a mortgage banker wearing a sandwich board sign that said, “Hire me!” He was standing on a NYC street corner wearing a suit and tie holding an envelope of resumes. Certainly proactive and I suppose it is more

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