A Purpose-Driven White Paper

  In my former role as Director of Business Intelligence, a hybrid business/IT role, I read many white papers. Business Intelligence is a fairly technology-driven area and we were in growth (purchase) mode. Arguably, some of the white papers I read were better than others. As a

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How to Increase Content Credibility

Research sponsored by the Association of Online Publishers shows that 97% of the business decision makers surveyed say that the Internet is the most used form of media. Well, I don’t suppose that is any big surprise. But what was interesting was that 74% of the respondents

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