• It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their […]

    Continue reading
  • Think you won’t reach IT decision makers with social media? Think again! UBM’s 2011 Social Media and IT Marketing research […]

    Continue reading
  • Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. In the interview […]

    Continue reading
  • It used to be that if you were selling technology, you talked to IT. They were the ones who understood […]

    Continue reading
  • I just got a prospecting e-mail from a vendor, who obviously knows nothing about me. To set the stage, my […]

    Continue reading
  • As many of you know, I have a keen interest in the environment. (Don’t even get me started on the […]

    Continue reading
  • I've been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. Hope you enjoy it!

    Continue reading