Advanced Marketing Collateral (AMC) and producing B2B marketing collateral was a natural progression for me. Having spent over 10 years in IT and business roles, from web developer to Director, I now leverage that experience to create marketing collateral customers appreciate.
I began my technical career as a web developer at US WEST, a large landline telecommunications company. I quickly progressed into the more technically complex area of web application development.
Later, I moved to a large wireless company, T-Mobile, and led the effort to build out their reporting and analytics environment. I helped them see the bigger picture and the benefits of an enterprise-wide business intelligence environment.
In 2003, I created one of the first Business Intelligence Competency Centers and was promoted to Director of Business Intelligence.
During my career, I met with many vendors and solution providers. I have been a consumer of a vast amount of marketing collateral including white papers, case studies, industry articles, web content, data sheets, brochures, and other items.
After completing the Technical Communication Certification Program at Bellevue Community College, I was asked to join the staff and teach others what I know about how the relationship between business and technology and the role that communication plays.
I’ve been working as a marketing consultant and doing freelance writing since 2007. My work is professional and clean, and I know how to translate very technical subjects into a message your customers can understand. You’ll find I can quickly understand your product, solution, and market. I have worked hard to become an B2B marketing collateral expert.
In October 2011, I was asked by Claudia Imhoff to be a member of the BI Boulder Brain Trust (BBBT). Every Friday, a different BI vendor presents their company and product before a panel of experts. We provide input and feedback to help shape their product, strategy, and roadmap. If you would like to get on the vendor calendar, visit the site: boulderbibraintrust.org