Does your site say more about who your company is than what they can do for your customer? Your web site is the place where you want to put on your best face and provide information that helps prospects take the next step.
Your site should:
- Provide information that is clear, concise, and useful.
- Be cohesive, providing continuity in brand and style.
- Offer them more than what they came for by providing a full-suite of information about your products and your company, anticipating their needs.
- Be compelling with strong content and a unified message to your customer.
Additionally, be sure to measure the effectiveness of the website including hit visits, new visits, unique visitors, page views, average time on site, and bounce rate.
Because my clients want a site they can manage on their own, including adding or changing content, I am doing most new sites in WordPress. It can simplify development, provide additional functionality including a blog, and can be customized to suit your design or brand. So, drop me a line and let’s talk about your next site plans. You’ll be amazed at how inexpensive it can be.