B2B Finally Embraces Social Media

It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. But just give it time and most have found their social “voice.” This infographic from Insideview speaks

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4 Easy Steps to Help New Clients Find You

I never planned to be a content marketer. In fact, due to some criticism from my high school English teacher, I didn’t read or write much for the next 20 years. Instead, I focused on technical work, figuring I’m “just a math and science girl.” So now

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Five Minutes to More Productive Leads

I just got a prospecting e-mail from a vendor, who obviously knows nothing about me. To set the stage, my particular marcom specialty is the business intelligence area of high tech B2B. Business intelligence (BI) is all about using data to make better decisions. This is over-simplified,

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