It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. But just give it time and most have found their social “voice.” This infographic from Insideview speaks
Read more →It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture.
Read more →Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. I thought by now, every sales organization practiced solution selling-but
Read more →I never planned to be a content marketer. In fact, due to some criticism from my high school English teacher, I didn’t read or write much for the next 20 years. Instead, I focused on technical work, figuring I’m “just a math and science girl.” So now
Read more →I just got a prospecting e-mail from a vendor, who obviously knows nothing about me. To set the stage, my particular marcom specialty is the business intelligence area of high tech B2B. Business intelligence (BI) is all about using data to make better decisions. This is over-simplified,
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