So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline […]
We’re now half way through the white paper creation process. In part one, you defined your purpose and determined […]
In Part One, we talked about planning for your white paper. You need to understand your purpose. White papers require […]
Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your […]
If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the […]
I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the […]
Remember watching cartoons about Aladdin and the magic lamp? I always hoped I’d find a magic lamp on a […]
White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof […]
In my former role as Director of Business Intelligence, a hybrid business/IT role, I read many white papers. Business […]
In my 15+ years of experience in B2B marketing, I have produced a diverse range of content and collateral. To give you a glimpse of my work, I have compiled a few samples for your perusal. These examples will provide you with an idea of the quality and variety of my work. Whether you are interested in a specific category or would like to explore all the samples, just click on the sample to view it in detail.
Throughout my career, I have focused on creating content that is engaging, informative, and tailored to the specific needs of my clients. My work includes a variety of formats such as whitepapers, case studies, blogs, social media content, infographics, and more.
- In the realm of whitepapers, I have crafted documents that delve into complex topics while keeping the content accessible to the reader. These documents are research-based and provide insights that are valuable to my clients and their customers.
- My case studies highlight the impact of my clients’ products and services on their customers. These documents demonstrate how the solutions offered by my clients have solved real-world problems and provided measurable benefits.
- I really enjoy writing blog posts. They are a great way to engage your readers and give them insight into how you think and work. I’ve written and ghost-written many blog posts for corporations and I think you’ll enjoy taking a look at some of them. Some are technical, some are thought leadership, and some are just personal – like thoughts from a CEO. They key thing to blogging is to be consistent. Once you drop off – the readers drop off.
- I have been a web developer for many years. I love the challenge of balancing design, content and technology. The sites I create are visually appealing, clean, error-free, and SEO optimized.
- Lastly, I’ve created a wide variety of digital content, including e-mails, e-books, product data sheets, executive briefs, ghost-written articles, and more.
Overall, I take pride in the quality and variety of my work. I am confident that my experience and expertise will enable me to create content and collateral that meets your specific needs and exceeds your expectations.