Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. I love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers.

I really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Turns out they’ve actually been around since the 1993 and have been headquartered in the US since 2005. And, last year IDC named them as the fastest growing company for three years running—which is probably where I heard about them.

They have a nice reporting and analysis product that replaces the need for cubes and their associated processing time. Because all of the data for a particular subject area (created by IT) is in memory, users are not limited to a predefined hierarchy and can move around through the data very quickly. Ok, that’s very cool.

As for marketing, they seem to be doing most things right. They have a very robust website, including lots of available educational resources like white papers, analyst reports, a blog, webinars, and several “how-to” videos. They’re also good at promoting their community with an active Twitter account (@qlikview), a very busy forum, user groups, and even a wiki.

Finally – be still my heart – they even have a corporate social responsibility program. Currently, I only see that they will offer grants for free product, hosting, and training to selected non-profits. It’s a start, though I think they can do much more here.

So my BI friends, have you run across vendors that you should have known but didn’t? Why do you think that is?

Categories: BI, Marketing / Tags: , , /