It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their […]
I love January 1st! The noise of Christmas settles down and life promises to get back to normal— whatever that […]
I've been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. Hope you enjoy it!
It used to be that if you were selling technology, you talked to IT. They were the ones who understood […]
I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications […]
So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline […]
We’re now half way through the white paper creation process. In part one, you defined your purpose and determined […]
In Part One, we talked about planning for your white paper. You need to understand your purpose. White papers require […]
Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your […]
In my 15+ years of experience in B2B marketing, I have produced a diverse range of content and collateral. To give you a glimpse of my work, I have compiled a few samples for your perusal. These examples will provide you with an idea of the quality and variety of my work. Whether you are interested in a specific category or would like to explore all the samples, just click on the sample to view it in detail.
Throughout my career, I have focused on creating content that is engaging, informative, and tailored to the specific needs of my clients. My work includes a variety of formats such as whitepapers, case studies, blogs, social media content, infographics, and more.
- In the realm of whitepapers, I have crafted documents that delve into complex topics while keeping the content accessible to the reader. These documents are research-based and provide insights that are valuable to my clients and their customers.
- My case studies highlight the impact of my clients’ products and services on their customers. These documents demonstrate how the solutions offered by my clients have solved real-world problems and provided measurable benefits.
- I really enjoy writing blog posts. They are a great way to engage your readers and give them insight into how you think and work. I’ve written and ghost-written many blog posts for corporations and I think you’ll enjoy taking a look at some of them. Some are technical, some are thought leadership, and some are just personal – like thoughts from a CEO. They key thing to blogging is to be consistent. Once you drop off – the readers drop off.
- I have been a web developer for many years. I love the challenge of balancing design, content and technology. The sites I create are visually appealing, clean, error-free, and SEO optimized.
- Lastly, I’ve created a wide variety of digital content, including e-mails, e-books, product data sheets, executive briefs, ghost-written articles, and more.
Overall, I take pride in the quality and variety of my work. I am confident that my experience and expertise will enable me to create content and collateral that meets your specific needs and exceeds your expectations.
