I love January 1st! The noise of Christmas settles down and life promises to get back to normal— whatever that is! But the New Year brings new possibilities. It brings hope and the promises of new and not so new passions. Flowers bring hope and promise too.
Read more →Think you won’t reach IT decision makers with social media? Think again! UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. And, 84% visit corporate blogs for professional purposes and one-third of
Read more →It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture.
Read more →I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. I have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). The winning white paper is
Read more →So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline in part one, how to research and write the content in part two, and how to dress it up with graphs, quotes, and images in part three.
Read more →We’re now half way through the white paper creation process. In part one, you defined your purpose and determined your topic. In part two, you got down to business, starting with the outline and then putting the meat on the bones. Now you have a fully
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Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the assignment, or perhaps you
Read more →If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. One white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of
Read more →I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. I like seeing where content marketing is headed, how budgets are being reshaped to support it, and what kinds of challenges still remain. Seemed like your typical stuff.
Read more →I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. You can download the report for yourself here. Social media marketing (with the exception
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