Be Green but Not a Green Washer

“It’s not easy being green.” – Kermit the Frog In honor of Earth Day, I thought I’d write about something green—specifically, green washing. No this isn’t what happens when your three year old accidentally leaves a green crayon in his pocket and it goes through the wash.

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White Paper Format: Fact or Fiction?

White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. I find some long held beliefs about white papers very interesting. Like

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Content Relevance Boosts B2B Vendor Success

I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. The

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Communicating CSR: Are you ready?

I still remember my first Earth Day, which was also THE first Earth Day in 1970. I was in 4th grade (go ahead, do the math… I’ll wait). Preventing littering was about as much as I understood about being environmentally responsible and its relation to Earth Day.

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Can B2B Marketing be Fun?

I was reading an interview with Charlie Todd of Improv Everywhere on SmartData Collective the other day and what I read and saw was “FUN!” Improv Everywhere says they create chaos and joy in public places. First they get your attention and then they make you smile.

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The Social Media Marketing Wormhole

A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. Since that post, she scored a marketing internship at a new pet insurance company called Trupanion.

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The Buzz about Social Media Marketing

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog

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