Remember watching cartoons about Aladdin and the magic lamp? I always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Didn’t you wish you could have three wishes too? Well today I’m setting aside my marketing hat, my BI hat,
Read more →“It’s not easy being green.” – Kermit the Frog In honor of Earth Day, I thought I’d write about something green—specifically, green washing. No this isn’t what happens when your three year old accidentally leaves a green crayon in his pocket and it goes through the wash.
Read more →They say content is king. But anyone with a good Internet connection can publish content. In fact, the Internet allows anyone to market themselves as an expert. This funny video mocks just how easy it is. Warning: there are a few cuss words tossed in. So, how
Read more →White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. I find some long held beliefs about white papers very interesting. Like
Read more →I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years. The
Read more →Is it just me or is most marketing content for B2B pretty dry? So much of our content says, “This is our software. It enables you to do this, so that you can do that.” I’ve been thinking about the “dry and boring” problem for a long
Read more →I still remember my first Earth Day, which was also THE first Earth Day in 1970. I was in 4th grade (go ahead, do the math… I’ll wait). Preventing littering was about as much as I understood about being environmentally responsible and its relation to Earth Day.
Read more →I was reading an interview with Charlie Todd of Improv Everywhere on SmartData Collective the other day and what I read and saw was “FUN!” Improv Everywhere says they create chaos and joy in public places. First they get your attention and then they make you smile.
Read more →A few weeks ago, I told of my college daughter’s tale of woe. After 17 years of schooling, she’s about to be thrust into the real world and doesn’t feel ready. Since that post, she scored a marketing internship at a new pet insurance company called Trupanion.
Read more →So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog
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