B2B marketing is a wide and diverse topic, especially when you consider you are the voice for your company. I’d like to share my thoughts with you on various marketing topics, including content creation, marketing strategy, new technology, campaigns, automation, trends, etc. Here are some of my thoughts…
I love January 1st! The noise of Christmas settles down and life promises to get back to normal— whatever that […]
I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are […]
They say content is king. But anyone with a good Internet connection can publish content. In fact, the Internet allows […]
If you know me, you know I’m a very visual person. I learn by watching, I enjoy pictures so much […]
I've been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. Hope you enjoy it!
I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications […]
As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social […]
