My First Award!

I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. I have written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). The winning white paper is

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Holiday Thanks to my Clients

With deadlines looming, it’s easy to remain heads down and not take a moment to reflect on the year. So, I’m taking a few minutes to look back and send my thanks to some wonderful clients. Since the start of the year, I’ve had steady work  that’s

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Growth is Not Always Optional

Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on. Only,

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DecisionStats Interview

Just a quick one to provide you the link to my interview with Ajay Ohri from DecisionStats. In the interview I talk about trends in the business intelligence space, how marketing for BI is evolving, and a teeny bit about corporate sustainability (one of my personal interests).

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An Example of Creating Customer Passion

This week I had the opportunity to attend the 2009 Tableau Customer Conference. Tableau is a business intelligence company which is my niche and they specialize in visual analysis and data visualization. I struck a deal with them to do some conference blogging in return for a press

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If We Can’t Laugh at Ourselves…

Marketers today are spending a lot of energy trying to do more with less. We’re running around, trying to keep the sales staff happy, trying to create content that stands above the crowd, trying to measure title effectiveness with split testing, trying to prove our ROI to

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