Advanced Marketing Collateral
  • Home
  • Services
    • Marketing Collateral
      • White Papers
      • Case Studies
      • Industry Articles
    • Marketing Automation
    • Website Development
  • My Portfolio
    • B2B White Paper Samples
    • B2B Article Samples
    • B2B Case Study Samples
    • Website Samples
    • Other Work
  • Blog
  • About AMC
  • Contact Me
logo

Archive for the Strategy and Planning Category

Home → Strategy and Planning

Make Your Marketing Program Blossom in 2012

On   /   Content, Marketing, Strategy and Planning   /   1 Comment

I love January 1st! The noise of Christmas settles down and life promises to get back to normal— whatever that is! But the New Year brings new possibilities. It brings hope and the promises of new and not so new passions. Flowers bring hope and promise too.

Read more →
Back to Top

Who Says Geeks Aren’t Social?

On   /   Content, Social Media, Strategy and Planning   /   1 Comment

Think you won’t reach IT decision makers with social media? Think again! UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. And, 84% visit corporate blogs for professional purposes and one-third of

Read more →
Back to Top

[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

On   /   Marketing, Social Media, Strategy and Planning   /   1 Comment

I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. After doing much research, testing, and my own brainstorming, I came up with this infographic to help pull it all together. Hope you enjoy it!

Read more →
Back to Top

Who is Your Real Customer: IT or the Business?

On   /   Content, Marketing, Sales, Strategy and Planning   /   Leave a comment

It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the technical architecture.

Read more →
Back to Top

Who Am I? Regularly Revisiting Your Brand

On   /   Marketing, Strategy and Planning  

As the New Year approaches, it’s a good time to take a step back and ask a fundamental question, “Who am I?” I don’t mean this from a personal perspective, though that is always helpful, too. It’s important to understand this from a business perspective. Some of

Read more →
Back to Top

Help! My Product is Boring!

On   /   Content, Marketing, Strategy and Planning   /   Leave a comment

I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. I like seeing where content marketing is headed, how budgets are being reshaped to support it, and what kinds of challenges still remain. Seemed like your typical stuff.

Read more →
Back to Top

The Content Marketing Sweet Spot

On   /   Content, Marketing, Strategy and Planning   /   Leave a comment

I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. You can download the report for yourself here. Social media marketing (with the exception

Read more →
Back to Top

Organize Passion Create a Movement

On August 24, 2010   /   Strategy and Planning   /   1 Comment

I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability

Read more →
Back to Top

Will Social Media Replace Traditional Marketing?

On   /   Social Media, Strategy and Planning   /   4 Comments

Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. “Should we be blogging and tweeting?” “Should we have a Facebook page?” “What about LinkedIn? Should we be there too?” These are typical of

Read more →
Back to Top

Product Selling is Dead

On   /   Sales, Strategy and Planning   /   Leave a comment

Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. I thought by now, every sales organization practiced solution selling-but

Read more →
Back to Top
Page 1 of 212»

About This Sidebar

  • To edit this sidebar, go to admin backend's Appearance -> Widgets and place widgets into the BlogSidebar Widget Area

Follow Me

AMC Brochure

AMC Brochure

Feel free to download and print this services brochure.

Contact Me

Send me an email and I’m usually able to respond within a day: terri@chooseamc.com

© Advanced Marketing Collateral. Proudly built with creativity and caffeine.
Back to Top