B2B marketing is a wide and diverse topic, especially when you consider you are the voice for your company. I’d like to share my thoughts with you on various marketing topics, including content creation, marketing strategy, new technology, campaigns, automation, trends, etc. Here are some of my thoughts…
Remember watching cartoons about Aladdin and the magic lamp? I always hoped I’d find a magic lamp on a […]
In Part One, we talked about planning for your white paper. You need to understand your purpose. White papers require […]
We’re now half way through the white paper creation process. In part one, you defined your purpose and determined […]
So there you have it—a nicely-written, neatly-formatted, white paper. You learned how to choose a topic and create an outline […]
Websites used to be easy. Just get your site designed, developed, launched, and sit back and wait for visitors to […]
I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications […]
It used to be that if you were selling technology, you talked to IT. They were the ones who understood […]